Many people are unaware that their personal data is typically exposed when they are using the internet on a public network. A VPN protects sensitive information by encrypting the data is transmitted between a device’s internet connection as well as the VPN. A VPN secures communications between devices and the internet by transforming text into a unreadable mess of characters. Only the device and server that the VPN is connected to will be able to decrypt the messages. Without the VPN anyone can intercept this data and gain access to confidential information.

In addition, VPNs help protect devices from hackers who attempt to spy on online activity. This is particularly crucial when using public Wi-Fi networks where hackers are able to easily listen in. A VPN lets users connect their devices safely such as desktop computers, smartphones, tablets and laptops in order to prevent cybercriminals from being able to access their personal information.

It’s no secret that many ISPs collect, store and sell the information of their customers. This includes browsing history which ISPs are able to correlate with an individual’s IP address to identify physical location and then deliver targeted ads. A VPN protects browsing data and prevents ISPs selling it to third parties. It can also assist consumers avoid price discrimination that could occur when ISPs monitor their purchases and sell their data to product manufacturers. By hiding IP addresses, a VPN blocks third parties from being able to identify internet users.