The company started to expand into new frontiers of the doll industry. In 1971 LEGO did start to target ladies with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 it introduced its first people figures, referred to as Minifigures; in addition to 1979 this expanded in space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of earrings elements marketed to young girls. This era also observed the creation of a management structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen subscribing the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1970s also saw the introduction of a system that allowed customers to select certain stones they wished to purchase and create their own styles, rather than acquire pre-made products; it was popular with adults, as well as children. In the same decade, Profano branched out into middle ages territory considering the Castle subject, and in 1980 the company added it is first educate sets to its selection.

In 1989 Lego created the Pirate motif, and with it numerous types of pirate delivers, hop over to this web-site wilderness islands and treasure. The company also expanded its assortment of facial movement, adding beards, eye bits and lip stick in addition to the common two eye and smile. Some old Lego hobbyists resented these kinds of changes, choosing the more straightforward faces of earlier types.

As Profano expanded right into a huge multinational corporation, completely to find ways in order to meet the requires of it is big name buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded greater selections and faster transport times. To keep up with these demands, the company started to reduce total production moment for new products by causing more using of computerized assembly systems.